Painstaking Planning

Doing it right the first time.


In explaining Apple's phenomenal success, Steve Jobs told Inc. magazine,

“We had a fundamental belief that doing it right the first time was going to be easier than having to go back and fix it. And I cannot say strongly enough that the repercussions of that attitude are staggering. I’ve seen them again and again throughout my business life.”

We couldn’t agree more. And that’s why we might be the only zinc plating company with an Engineering Planning Department that determines the perfect game plan for each and every part we plate.

The minute a customer sends us a new part, our engineers are all over it. They take literally hundreds of factors into account in order to come up with the perfect answers to such critical questions as:


What type of zinc plating is ideal: barrel electroplating, rack electroplating, or mechanical galvanizing?


Which barrel size is ideal? What angle should be used?


Which of our 82 racks is ideal?


What’s the ideal chemical formula? What’s its ideal temperature?


How much electricity will be required?


What’s the ideal processing time?

And that’s just a small sample of what goes into their exacting analysis. But that’s what it takes if you’re truly committed to plating perfection.

Measure twice. Cut once.

If we were carpenters instead of platers, you can bet that would be our motto.

Actually, it would probably be, “Measure as many times as it takes to make sure you only have to cut once,” although that’s not particularly catchy.

But the fact is that the only option to doing it right the first time is the approach taken by many other plating companies: trial-and-error. And, like all perfectionists, we hate the word “error.”

The biggest problem with a trial-and-error approach to zinc electroplating is that you don’t discover the error until it’s too late.

In the best case, you discover a defect with a plated part in your factory prior to shipping it to your customer. This means you’ve got to start the process all over again, and even if you get it right the second time, you’ve probably missed your promised shipping date.

In the worst case, the error is discovered by your customer or – even worse – by your customer’s customer.

Perfection is in the details.

Okay, we didn’t coin that line, but you’d be hard-pressed to find a zinc plating company that takes it to heart more than we do.

And a huge part of our success is due to the way we communicate the details of our planning with each other.

Once our engineers have crafted the perfect plan for a new part, they commit it to writing in the form of a detailed work order that tells our line operators everything they need to know about how that part should be plated.


A former coach of a certain football team based in nearby Green Bay used to say,

“Perfection is not attainable. But if we chase perfection, we can catch excellence.”

While we’re not quite ready to concede his first point, we agree whole-heartedly with his second one.

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